Why Organic SEO Works Better Than Paid Adverts

4 September 2021

You want your website to appear as high as possible within a search engine - right?

It's easy to think that paying for an advert to be displayed within a search engine will be a shortcut to success - after all, those advertisements appear at the top of the page don't they?

Pay Per Click or PPC is a popular way of achieving this and it seems like an easy way to get results...

...but PPC is not search engine optimisation (SEO), despite what some will have you believe - it is just paid advertising.

To get more traffic and your website to the top, you need a successful SEO strategy. It takes more work, time and effort, but the results are much more sustainable.

Consider this:

  • Organic search results drive 53% of website traffic, whilst paid advertising is only responsible for 27%.
  • 92% of all traffic is generated from the first page of Google organic search results.
  • The first result on an organic search result receives almost one third of the clicks.
  • At least 25% of people uses ad blockers on their search engine, so never see a paid advert - for younger people, this figure climbs to almost 50%.
  • Organic search is responsible for over ten times the website traffic of organic social media.

However, 72% of small business owners spend more money on PPC ads than SEO!

It doesn't make any sense, but the facts speak for themselves. That is not to say that PPC doesn't have a role - it can be useful if you are a new business or you want to promote a particular product - however, it is no substitute for good SEO.

Recent Posts

Why Chester is Such a Great Working Location for Web Design

Chester is one of the most beautiful cities in the world! We are so lucky to live and work close a place with the most complete and best-preserved city walls, the largest Roman amphitheatre, the oldest racecourse in the UK - not to mention the world-famous catherdral and rows. We also have the most visited […]

Read More
Facebook in Continued Decline with Teens

Social media use is an ever-changing area, especially among teens who often are on the cutting edge of new platforms. A recent Pew Research Center survey of American teenagers found that TikTok has rocketed in popularity since its debut several years ago. It is particularly notable that Facebook use has fallen dramatically from 71% to […]

Read More
The Future of Cookies in the UK

The proposed Data Reform Bill is an attempt to move away from the European Union General Data Protection Regulation (GDPR) legislation, although Brexit saw most of it adopted into British law. Those annoying pop-ups that appear in the foreground on many websites, called cookie consents, are a particular issue for many. Celebrities such as Elon […]

Read More

Codeguys Blog

News and events worth reading!  
Call us on 01244 941068.
Codeguys is a trading name of Codeguys UK Ltd
Registered in England and Wales with Company Number 12332841
VAT Registration Number 427119407
Stanlaw Abbey Business Centre Dover Drive Ellesmere Port Cheshire CH65 9BF
Information Commissioner’s Office registration number ZA9329281
© 2024 | all rights reserved | Codeguys Web Design Chester
cloud-syncbullhorn linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram