SEO - Google Adopting a More Gradual Rollout

22 April 2021

Having initially scheduled a May 2021 implementation, Google has recently announced that its page experience ranking changes will now begin rollout from mid-June, becoming fully live at the end of August.

This is a welcome opportunity for more time for necessary adjustments to be made for a better page experience.

Google is determined to improve the user experience and its new algorithm will place greater emphasis upon three aspects of the user experience known as Core Web Values (CWV). These consist of Largest Contentful Paint (LCP) - which measures perceived page load speed, First Input Delay (FID) - which looks at load responsiveness, and Cumulative Layout Shift (CLS) that measures visual stability.

So, what does this mean?

It means that your website needs to load pretty quick, is usable on a range of devices and doesn't keep shifting around when parts of the content are loading.

A slow-loading website may significantly impact upon your rankings.

Want to test your website out? Then you can here.

Google wants to ensure that all users have a good page experience, so websites that are poorly coded, or not well laid out, will also fall in ranking.

The page experience is defined by Google as 'a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information'.

More information can be found here.

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