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Google's New Way of Ranking

19 March 2021

In May 2021, Google will be rolling out a new way of ranking websites with emphasis upon the user experience through Core Web Vitals (CWV).

What does this mean for you? Well, CWVs are primarily concerned with loading, interactivity and visual stability - primarily speed, so a slow-loading websites may impact upon your rankings later this year.

Google wants to ensure that all users have a good page experience, so websites that are poorly coded, or not well laid out, will also fall in ranking.

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