Design trends are often influenced by cultural changes that happen around the world. This year, we experienced remarkably dramatic changes in the digital design sphere. COVID-19 has put us in quarantine, pushing us to delve deeper into the digital world, and changing the way we live our lives. The remote, stay at home reality we’ve been faced with has challenged designers to recreate real-life experiences and make them available digitally.
Web creators have risen to the occasion by exploring multiple avenues of visual communication that can generate increased levels of engagement. This includes novelty typography art, unusual color schemes, 3D product simulations for online shoppers, to name a few.
We belive that typograpghy design trends will be big this year.
The old belief of using sans serif fonts as the default font style for web design has been changing with the times. Indeed, sans serif fonts have always been loved by web designers for their sleek legibility and simple structure.
Fast forward to 2021 and screen sizes and resolutions are larger and clearer than they once were. Compared to the old CRT monitors of the 1980s, the screens we now design for are more accomoodating of the heavier serif fonts. Larger screens, for example, enable serif fonts to appear less cluttered and more readable - thanks to increased space around the words. Likewise, the higher resolution makes the heavier or more illustrious letters look clearer.